Брюс Бартон цитаты (17 цитат) | Цитаты известных личностей

“The American conception of advertising is to arouse desires and stimulate wants, to make people dissatisfied with the old and out-of-date and by constant iteration to send them out to work harder to get the latest model—whether that model be an icebox or a rug or a new home.”

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Bruce Fairchild Barton

As quoted in Fables of Abundance: a cultural history of advertising in America (1994) by Jackson Lears

“The Sea of Galilee gives and lives. The other sea gives nothing. It is named The Dead. There are two kinds of people in the world. There are two seas in Palestine.”

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Bruce Fairchild Barton

"There are Two Seas" http://www.ciadvertising.org/student_account/spring_01/adv382j/suz/two_seas.htm, McCall's magazine (1928); reprinted in the Reader's Digest (1946)
Контексте: There are two seas in Palestine. One is fresh, and fish are in it. Splashes of green adorn its banks. Trees spread their branches over it and stretch out their thirsty roots to sip of its healing waters... The Sea of Galilee receives but does not keep the Jordan. For every drop that flows into it another drop flows out. The giving and receiving go on in equal measure. The other sea is shrewder, hoarding its income jealously. It will not be tempted into any generous impulse. Every drop it gets, it keeps. The Sea of Galilee gives and lives. The other sea gives nothing. It is named The Dead. There are two kinds of people in the world. There are two seas in Palestine.

“To every man of vision the clear Voice speaks; there is no great leadership where there is not a mystic. Nothing splendid has ever been achieved except by those who dared believe that something inside themselves was superior to circumstance. To choose the sure thing is treason to the soul.”

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Bruce Fairchild Barton книга The Man Nobody Knows

On Jesus, in Ch. 1 : The Executive
The Man Nobody Knows (1924)

“There are two seas in Palestine.”

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Bruce Fairchild Barton

"There are Two Seas" http://www.ciadvertising.org/student_account/spring_01/adv382j/suz/two_seas.htm, McCall's magazine (1928); reprinted in the Reader's Digest (1946)
Контексте: There are two seas in Palestine. One is fresh, and fish are in it. Splashes of green adorn its banks. Trees spread their branches over it and stretch out their thirsty roots to sip of its healing waters... The Sea of Galilee receives but does not keep the Jordan. For every drop that flows into it another drop flows out. The giving and receiving go on in equal measure. The other sea is shrewder, hoarding its income jealously. It will not be tempted into any generous impulse. Every drop it gets, it keeps. The Sea of Galilee gives and lives. The other sea gives nothing. It is named The Dead. There are two kinds of people in the world. There are two seas in Palestine.

“What a curious phenomenon it is, that you can get men to die for the liberty of the world, who will not make the little sacrifice that is needed to free themselves from their own individual bondage.”

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Bruce Fairchild Barton

"The Fine, Rare Habit of Learning to Do Without", Every Week magazine, as quoted in http://adventistdigitallibrary.org/islandora/object/adl:352018/datastream/PDF/view The Advent Review and Sabbath Herald, Vol 95, No 31, 1 August 1918, pp. 18-19

“I had never thought of advertising as a life work, though I had on the side, written some very successful copy.”

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Bruce Fairchild Barton

As quoted in The Mirror Makers: A History of American Advertising and Its Creators (1984) by Steven Fox

“He was in fact an adman: persuading, recruiting followers, finding the right words to arouse interest and create desires, in short exemplifying all the principles of modern salesmanship.”

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Bruce Fairchild Barton

Stephen R. Fox, summarizing Barton's beliefs regarding Jesus, in The Mirror Makers : A History of American Advertising and Its Creators (1984); this has been quoted as if it were a statement of Barton's.
Misattributed