Кэссон, Герберт Ньютон цитаты (20 цитат) | Цитаты известных личностей

“If money is all that a man makes, then he will be poor — poor in happiness, poor in all that makes life worth living.”

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Herbert N. Casson

Herbert N. Casson cited in: Forbes magazine (1950) The Forbes scrapbook of Thoughts on the business of life. p. 302
1950s and later

“As yet the efficiency of selling goods has not been worked out. Most salesmen believe it cannot be done. They claim that there are too many variables in the problem. Perhaps there are, but nobody knows until the experiment has been thoroughly tried. In every case the victories of Efficiency have been won in spite of the most stubborn opposition from the men who were being helped. And one fact is sure - that the first Advertisers and Sales Managers who try out Efficiency and succeed will find themselves in a gold mine. They will have found a better way to enter a market that handles, in an average year, thirty thousand million dollars worth of goods.”

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Herbert N. Casson

Источник: 1910s, Ads and Sales (1911), p. 7

“According to Taylor, the principles of Efficiency are:
(1) Science, not rule of thumb.
(2) Harmony, not discord.
(3) Cooperation, not competition.
(4) Maximum output, not restricted output.
(5) The development of each man to his greatest efficiency and prosperity.”

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Herbert N. Casson

Источник: 1910s, Ads and Sales (1911), p. 8

“There are always obstacles and competitors. There is never an open road, except the wide road that leads to failure. Every great success has always been achieved by fight. Every winner has scars. The men who succeed are the efficient few. They are the few who have the ambition and will power to develop themselves.”

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Herbert N. Casson

Herbert N. Casson in: National Printer Journalist Vol 51 (1933), Nr. 7-12. p. 28; Cited in Arthur Tremain (1951) Successful Retailing: A Handbook for Store Owners and Managers p. xi
1920s-1940s

“The men who succeed are the efficient few. They are the few who have the ambition and will power to develop themselves.”

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Herbert N. Casson

Herbert N. Casson cited in: Supervisory Management. Vol. 1 (1955). p. 60
1950s and later

“Goodness is always an asset. A man who is straight, friendly and useful may never be famous, but he is respected and liked by all who know him. He has laid a sound foundation for success and he will have a worthwhile life.”

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Herbert N. Casson

Herbert N. Casson in: Forbes (1948). p. 42
1920s-1940s

“There is no fate that plans men's lives. Whatever comes to us, good or bad, is usually the result of our own action or lack of action.”

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Herbert N. Casson

Herbert N. Casson cited in: Forbes magazine (1950) The Forbes scrapbook of Thoughts on the business of life. p. 218
1950s and later

“It is not size that counts in business. Some companies with $500,000 capital net more profits than other companies with $5 million. Size is a handicap unless efficiency goes with it.”

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Herbert N. Casson

Herbert N. Casson cited in: Alfred Armand Montapert (1964) Distilled Wisdom. p. 68
1950s and later

“Scientific management consists in correct interpretation of phenomena, in exact knowledge of laws, principle and the influence of conditions upon results: and in the skilled use of methods adapted to the almost infinitely varying circumstances of individual cases
- Engineering magazine”

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Herbert N. Casson

Источник: 1910s, Ads and Sales (1911), p. 2

“The average man takes life as a trouble. He is in a chronic state of irritation at the whole performance.
He does not learn to differentiate between troubles and difficulties, usually, until some real trouble bowls him over. He fusses about pin-pricks until a mule kicks him. Then he learns the difference.”

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Herbert N. Casson

Herbert N. Casson in: Sheet Metal Workers' International Association (1928) Sheet Metal Workers Journal p. 22
1920s-1940s

“There is more power in the open hand than in the clenched fist.”

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Herbert N. Casson

Herbert N. Casson cited in: The International Chemical Worker Vol. 13-15 (1953). p. 192
1950s and later

“In handling men, there are three feelings that a man must not possess - fear, dislike and contempt. If he is afraid of men he cannot handle them. Neither can he influence them in his favor if he dislikes or scorns them. He must neither cringe nor sneer. He must have both self-respect and respect for others.”

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Herbert N. Casson

Herbert N. Casson cited in: Forbes magazine (1950) The Forbes scrapbook of Thoughts on the business of life. p. 158
1950s and later

“No American can afford to treat salesmanship as a small matter. Why? Because the United States had a salesmanship basis - because only thirteen States were gained by war and all the others were gained by purchase and bargaining.”

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Herbert N. Casson

Источник: 1910s, Ads and Sales (1911), p. 13

“Steel can be tempered and hardened, and so can men. In this world of struggle, which was not designed for softies, a man must be harder than what hits him. Yes, he must be diamond-hard. Then he'll not be "fed up" with his little personal troubles.”

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Herbert N. Casson

Herbert N. Casson cited in: Forbes magazine (1950) The Forbes scrapbook of Thoughts on the business of life. p. 236
1950s and later

“"Safety first" has been the motto of the human race for half a million years; but it has never been the motto of leaders. A leader must face danger. He must take the risk and the blame, and the brunt of the storm.”

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Herbert N. Casson

Herbert N. Casson in: The Office Economist (1935) Vol. 17-21. p. 145
1920s-1940s

“What has worked so well in the acquisition of knowledge and in the production of commodities may work just as well in the distribution of those commodities.”

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Herbert N. Casson

Источник: 1910s, Ads and Sales (1911), p. 6-7; Cited in: Kevin Robins, ‎Franck Webster (1999) Times of the Technoculture. p. 273

“The principles of Efficiency were first applied to war by Moltke. Result - the conquest of France in seven weeks.
Second, they were applied to manufacturing by Taylor, Emerson, and others. Result - lower costs, higher profits, higher wages, and nearly twice the output.
Third, they were applied to the Ordnance Department of the U. S. Government. Result - the official approval of the Government. (See report by Brigadier General William Crozier, Nov. 2, 1911.)”

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Herbert N. Casson

Herbert N. Casson Ads and Sales: A Study of Advertising and Selling, from the Standpoint of new principles of scientific management. Published 1911. p. 3
1910s, Ads and Sales (1911)

“Herbert Casson was a highly prolific writer on management, with a career as a management guru spanning some four decades. A skilled writer who was also a successful entrepreneur, he used his own experiences and acute observations of the world around him to develop a philosophy of management based on the concept of ‘efficiency’. He published more than seventy books, which by the time of his death had sold more than half a million copies around the world. Something of a maverick, he was never really accepted by the business academic community in either Britain or America. His books were popular and populist, highly entertaining and full of penetrating insight.”

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Herbert N. Casson

Morgen Witzel (2003), Fifty Key Figures in Management. p. 42

“At, everybody thinks.”

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Herbert N. Casson

Herbert N. Casson in 1920s, cited in: Morgen Witzel (2003), Fifty Key Figures in Management. p. 39
Witzel commented: "Herbert Casson regarded Cadbury in the 1920s as one of the best-run companies in Britain, if not the world, and summed up the key to its success very succinctly." In that time Edward Cadbury was managing director at Cadbury.
1920s-1940s

“These principles, like the notes of a piano, may be used in many various combinations.”

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Herbert N. Casson

Источник: 1910s, Ads and Sales (1911), p. 8-9

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