“[My goal] is to produce Paul Lazarsfelds.”
Attributed to Lazarsfeld in: Everett Rogers, (1994). A History of Communication Study: A Biological Approach. NY: The Free Press. p. 3.
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“I have always stressed that methodology is intuition reconstructed in tranquility.”
Paul Lazarsfeld (10/ 5/67), in: Ann K. Pasanella (1994), The Mind Traveller: A Guide to Paul F. Lazarsfeld's Communicating Research Papers. p. 22
“Obviously something is wrong with the entire argument of "obviousness."”
Paul Lazarsfeld, "The American Soldier — An Expository Review", Public Opinion Quarterly, Volume 13, no. 3, (1949) pp. 377-404 at p. 380; About the interpretation of results in social science as obvious.
Paul Lazarsfeld, "Introduction to the original edition," in: Norman Jacobs, Mass Media in Modern Society. (1992), p. 40
“In politics, familiarity doesn't breed contempt: it breeds votes.”
Paul Lazarsfeld, cited in: The English Digest; Vol. 57, 1958, p. 34