Тим Кук цитаты

Тим Кук, полное имя Ти́моти До́нальд Кук — американский менеджер, генеральный директор Apple, пришёл в компанию в марте 1998 года. Был назначен гендиректором после отставки Стива Джобса 24 августа 2011 года. Один из самых влиятельных геев в мире.

✵ 1. Ноябрь 1960
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Тим Кук знаменитые цитаты

„Те, которым мы многое даем, отплатят нам тем же.“

Из интервью Bloomberg Businessweek

Тим Кук цитаты

Тим Кук: Цитаты на английском языке

“If there were any doubts, I think that they should be put to bed.”

Talking about the Apple Watch,
bloomberg.com http://www.bloomberg.com/news/features/2014-09-17/tim-cook-interview-the-iphone-6-the-apple-watch-and-remaking-a-companys-culture-i077npsy

“The things we should be doing at Apple are things that others can’t.”

bloomberg.com http://www.bloomberg.com/news/features/2014-09-17/tim-cook-interview-the-iphone-6-the-apple-watch-and-remaking-a-companys-culture-i077npsy

“Don’t just accept the world you inherit today. Don’t just accept the status quo. No big challenge has ever been solved, and no lasting improvement has ever been achieved, unless people dare to try something different. Dare to think different.”

Entrepreneur: "From Oprah Winfrey to Tim Cook, Leaders Offer Gems of Wisdom to the Class of 2018" https://www.entrepreneur.com/slideshow/313917 (24 May 2018)

“The countries that embrace openness do exceptional and the countries that don’t, don’t. It’s not a matter of carving things up between sides. I’m going to encourage that calm heads prevail.”

Bloomberg: Apple's Cook to Meet With Trump Amid China Trade Tensions https://www.bloomberg.com/news/articles/2018-04-25/apple-s-cook-to-meet-with-trump-amid-u-s-china-trade-tensions (25 April 2018)

“When we work on making our devices accessible by the blind, I don’t consider the bloody ROI.”

At an Apple shareholder meeting in March 2014 http://www.forbes.com/sites/stevedenning/2014/03/07/why-tim-cook-doesnt-care-about-the-bloody-roi/
In response to a conservative interest group's request that Apple disclose the financial costs of its environmental initiatives, and to only take them on if they were profitable

“It was like a total revelation for me that a company could run like this, because I was used to these layers and bureaucracies and studies—the sort of paralysis that companies could get into—and Apple was totally different.”

Fortune: "Apple CEO Tim Cook Says Working for Steve Jobs Was 'Liberating'" http://fortune.com/2018/08/23/apple-ceo-tim-cook-steve-jobs-2/ (23 August 2018)

“I don’t think business should only deal in commercial things. Business, to me, is nothing more than a collection of people. If people have values, then companies should.”

CNBC: "Apple's Tim Cook shares a rule that leaders should live by" https://www.cnbc.com/2018/06/26/apple-ceo-tim-cook-advice-for-leaders-on-speaking-out.html (26 June 2018)

“If you want me to only do things for ROI reasons then you should get out of this stock.”

thestreet.com http://www.forbes.com/sites/siimonreynolds/2015/03/25/lessons-you-can-learn-from-apples-ceo/

“You can converge a toaster and refrigerator, but these things are probably not going to be pleasing to the user.”

During the Q & A session after an earnings call http://bits.blogs.nytimes.com/2012/04/24/apples-chiefs-offhand-comment-spawns-internet-tribute/ (2012-04-24)
Cook was asked about converging touch- and mouse-based operating systems into one product, like Microsoft's Windows 8.

“All of these things are great conveniences of life. They change your daily life in a great way. But if you're getting bombarded by notifications all day long, that's probably a use of the system that might not be so good anymore.”

NPR: "Apple Requested 'Zero' Personal Data In Deals With Facebook, CEO Tim Cook Says" https://www.npr.org/2018/06/04/616280585/apple-requested-zero-personal-data-in-deals-with-facebook-ceo-tim-cook-says (4 June 2018)

“We [at Apple] worry about the humanity being drained out of music, about it becoming a bits-and-bytes kind of world instead of the art and craft.”

TechSpot: "Tim Cook thinks Spotify is 'draining the humanity out of music'" https://www.techspot.com/news/75875-tim-cook-thinks-spotify-draining-humanity-out-music.html (8 August 2018)

“Our base philosophy is to never fear cannibalization. If we do, somebody else will just cannibalize it. We never fear it.”

At Apple's 2013 Q1 earnings call http://arstechnica.com/apple/2013/01/tim-cook-on-the-imac-cannibalization-is-a-huge-opportunity-for-us/ (2013-01-23)
iPad sales had been increasing at the expense of Mac sales.

“We reject the excuse that getting the most out of technology means trading away your right to privacy. So we choose a different path, collecting as little of your data as possible, being thoughtful and respectful when it's in our care because we know it belongs to you.”

CNN: "Apple's Tim Cook urges Duke graduates to think hard about data privacy" http://money.cnn.com/2018/05/13/technology/tim-cook-duke-graduation-speech/index.html (13 May 2018)

“The privacy thing has gotten totally out of control. I think most people are not aware of who is tracking them, how much they're being tracked and sort of the large amounts of detailed data that are out there about them.”

CNN Tech: "Tim Cook reveals his tech habits: I use my phone too much" http://money.cnn.com/2018/06/04/technology/apple-tim-cook-screen-time/index.html (4 June 2018)

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