Walter Isaacson цитаты

„«Это самый дорогой телефон в мире, — говорил Стив Баллмер из Microsoft в интервью телеканалу CNBC. — При этом его целевой аудиторией не могут быть деловые люди, так как у него нет клавиатуры». В очередной раз компания Microsoft недооценила произведение Джобса.
К концу 2010 года Apple продала 90 миллионов аппаратов iPhone, и на их долю пришлось больше половины общей суммы прибыли мирового рынка сотовых телефонов.“

„Стив считал: в гениальном компьютере аппаратное и программное обеспечение должны быть тесно связаны. Если же на компьютер можно было установить программы, совместимые с другими компьютерами, в конечном счете пришлось бы пожертвовать частью его функциональности. Лучшими продуктами Джобс считал те, что продуманы от начала до конца и созданы цельными; программное обеспечение для таких компьютеров создано с учетом аппаратного, и наоборот. Это отличало тактику Macintosh, операционная система которого была совместима только с родным железом, от тактики Microsoft, операционную систему которой можно было использовать на железе, произведенном многими другими компаниями.“

“One way to remember who you are is to remember who your heroes are.”

“If you act like you can do something, then it will work.”

“People who know what they’re talking about don’t need PowerPoint.”

“Steve Jobs: “The best way to predict the future is to invent it.”

“I think different religions are different doors to the same house. Sometimes I think the house exists, and sometimes I don’t. It’s the great mystery. (Steve Jobs)”

“Picasso had a saying - 'good artists copy, great artists steal' - and we have always been shameless about stealing great ideas.”

“On the day he unveiled the Macintosh, a reporter from Popular Science asked Jobs what type of market research he had done. Jobs responded by scoffing, "Did Alexander Graham Bell do any market research before he invented the telephone?”

“Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.”

“if you can't keep him interested, that's your fault.”

“The older I get, the more I see how much motivations matter. The Zune was crappy because the people at Microsoft don’t really love music or art the way we do. We won because we personally love music.”

“Was he smart? No, not exceptionally. Instead, he was a genius.”

“I think the biggest innovations of the twenty-first century will be the intersection of biology and technology. A new era is beginning, just like the digital one was when I was his age.”

“There are parts of his life and personality that are extremely messy, and that's the truth”

“The reality distortion field was a confounding mélange of a charismatic rhetorical style, indomitable will, and eagerness to bend any fact to fit the purpose at hand”

“Otherwise, as Dylan says, if you're not busy being born, you're busy dying.”

“Simply handing over your iPod to a friend, your blind date, or the total stranger sitting next to you on the plane opens you up like a book." (Steven Levy)”

“Asked about the fact that Apple's iTunes software for Windows computers was extremely popular, Jobs joked, 'It's like giving a glass of ice water to somebody in hell.”

“Form follows emotion”

“Innovation requires articulation.”

“Let’s Be Pirates!”

“The creativity that can occur when a feel for both the humanities and the sciences combine in one strong personality was the topic that most interested me in my biographies of Franklin and Einstein, and I believe that it will be a key to creating innovative economies in the twenty-first century.”

“Relativity is a simple concept. It asserts that the fundamental laws of physics are the same whatever your state of motion.”