Communicate everything you possibly can to your partners. The more they know, the more they'll understand. The more they understand, the more they'll care.
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Listen to everyone in your company and figure out ways to get them talking. The folks on the front lines — the ones who actually talk to the customer — are the only ones who really know what's going on out there.
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Джеймс "Бад" Уолтон
When a penny is lying out there on the street, how many people would go out there and pick it up? I'll bet I would. And I know Sam would.