Джон Айв цитаты

„Хорошие идеи начинаются с разговоров“

„Тратьте энергию и на то, что никто не увидит“

„Держитесь своей команды“

„Нельзя просто взять и научиться чему-то, не опробовав множество идей и не потерпев ни одного поражения.“

„Белый — это вовсе не нейтральный цвет. Это цвет спокойствия — яркий, но не кричащий.“

„Дизайн – это слово, которое обозначает так много и в то же время не обозначает ровным счетом ничего.“

Джон Айв Цитаты о стартапах

„Приятно, сидя в самолете, наблюдать, как подавляющее большинство пассажиров используют то, над чем вы трудились годами. Это лучшая награда, которую только можно придумать.“

„Мы всегда рассуждали о дизайне как о нечто намного большем, нежели простой внешней оболочке. Именно он определяет наше восприятие и отношение к продукту, он заставляет нас чувствовать.“

„Нет ничего невероятного в том, чтобы отличаться от других. Гораздо труднее стать лучше.“

„Компания Apple не ставит заработок денег своей целью. Наша цель состоит в том, чтобы проектировать, разрабатывать и делиться с миром действительно хорошими продуктами.“

„Даже самое незначительно изменение в процессе проектирования продукта определяет нечто совершенно иное на выходе.“

„Если ты не падаешь, значит не стараешься“

Джон Айв Цитаты о дизайне

„Отвергайте больше идей“

„Более компактные гаджеты неизбежны“

„Откажитесь от рационального восприятия“

„Копировать — не значит льстить“

„Прекратите рендерить, начните создавать“

„Мне нравится работать в маленькой команде. Наш отдел состоит из 18 человек и с самого его основания его не покинул ни один.“

Джон Айв цитаты

„Самые лучшие идеи возникают за болтовней.“

„Легко быть разным, но трудно становится лучше.“

„Большинство людей не знают этого, но именно Джобс являлся одним из самых выдающихся дизайнеров современности.“

„Если вы понимаете, что делаете что-то недостаточно хорошо, просто перестаньте это делать. В противном случае, учитесь.“

„По-настоящему грустно и больно становится осознавать, что мы окружены продуктами, которым, кажется, не уделено должного внимания. Это говорит о многом.“

„Мы стараемся создавать продукты, которые непременно покажутся вам неизбежными. Это значит, что они оставляют вас наедине с чувством прекрасного и дарят возможность осмысливать.“

„Это прекрасно, когда что-то работает и при этом работает интуитивно.“

“I think there is a profound and enduring beauty in simplicity; in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.”

Джон Айв: Цитаты на английском языке

“There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.”

Ive explaining the design philosophy behind iOS 7 in its product video, shown at WWDC 2013.

“I think a beautiful product that doesn't work very well is ugly.”

On the design of the Apple Cinema Display http://www.apple.com/displays/, in an article by Leander Kahney in Wired News magazine (June 2003)

“Paying attention to what’s happened historically actually helps give you some faith that you are going to find a solution. Faith isn’t a surrogate for engineering competence, but it can certainly help fuel the belief that you’re going to find a solution. And that’s important.”

Vanity Fair: "Jonathan Ives Shares Three Lessons He Learned From Steve Jobs" https://www.vanityfair.com/news/tech/2014/10/jony-ive-lessons-from-steve-jobs (9 October 2014)

“It’s not too shabby is it?”

Time: "Apple Design Chief Jonathan Ive on the iPhone X: We Had to Solve ‘Extraordinarily Complex Problems’" http://time.com/5025887/apple-jony-ive-iphone-x/ (16 November 2017)

“I think so many of the objects we're surrounded by seem trivial. And I think that's because they're either trying to make a statement or trying to be overtly different. What we were trying to do was have a very honest approach and an exploration of materials and surface treatment. So much of what we try to do is get to a point where the solution seems inevitable: you know, you think "of course it's that way, why would it be any other way?"”

About the iPhone, in the Macworld Keynote (2007)

“It's sad and frustrating that we are surrounded by products that seem to testify to a complete lack of care. That's an interesting thing about an object. One object speaks volumes about the company that produced it and its values and priorities.”

It looks so obvious, but that sense of inevitability in the solution is really hard to achieve.
In an interview in Icon Magazine (July 2003)

“The memory of how we work will endure beyond the products of our work.”

In an interview in The Daily Telegraph newspaper (November 2005)

“The defining qualities are about use: ease and simplicity. Caring beyond the functional imperative, we also acknowledge that products have a significance way beyond traditional views of function.”

A reference to the Apple design team, in an interview at the Design Museum (2003)

“Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.”

In an interview at the Design Museum (2003)[citation needed]

“My father was a really good craftsman – he was a silversmith – so I grew up understanding how things were made. That’s something that’s easy to take for granted, but everything that has been made has been thought about, designed, and I think that growing up with an appreciation of the nature of objects was hugely influential to me.”

In The Globe and Mail newspaper (January 2007)

“To create something that's genuinely new, you have to start again, and I think with great intent, you disconnect from the past.”

Vogue: "Quiet By Design: Naomi Campbell Interviews Jony Ive" (2 April 2018)

“The more I learnt about this cheeky – almost rebellious – company, the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood for something and had reason for being that wasn't just about making money.”

Ive (2012) cited in: " Without Steve Jobs, Has Apple Lost its Mojo? http://www.youtube.com/watch?v=qFY_vJV4I6A", TODAY Online, Jun. 12, 2012: About the new MacBook Pro in its introduction video

“I think there's almost a belligerence - people are frustrated with their manufactured environment. We tend to assume the problem is with us, and not with the products we're trying to use. In other words, when our tools are broken, we feel broken. And when somebody fixes one, we feel a tiny bit more whole.”

On how he felt when he used a Mac for the first time at college, in an interview at the Design Museum (2003)[citation needed]

“With a father who is a fabulous craftsman, I was raised with the fundamental belief that it is only when you personally work with a material with your hands, that you come to understand its true nature, its characteristics, its attributes, and I think – very importantly – its potential.”

Ive (2007) cited in: Lev Grossman " The Apple of Your Ear http://www.time.com/time/magazine/article/0,9171,1576854-5,00.html", Time Magazine, Friday, Jan. 12, 2007: About the iPhone upon its introduction

“We have always thought about design as being so much more than just the way something looks. It's the whole thing: the way something works on so many different levels. Ultimately, of course, design defines so much of our experience.”

Dezeen: "Fewer designers seem to be interested in how something is actually made" says Jonathan Ive https://www.dezeen.com/2016/05/03/fewer-designers-interested-in-how-something-is-made-jonathan-ive-apple-manus-x-machina/ (3 May 2016)

“Very often design is the most immediate way of defining what products become in people's minds.”

Ive explaining his view on Apple's use of design in the product video shown at WWDC 2013 for iOS 7.