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Гай Кавасаки

Дата рождения: 30. Август 1954

Гай Кавасаки — один из первых работников компании Apple Computer, ответственный за маркетинг компьютера Macintosh в 1984 году. Он известен тем, что перенёс концепцию «евангелизма» в высокотехнологичный бизнес, фокусируясь на создании слоя пользователей — горячих приверженцев бренда Apple. На текущий момент, термин используется повсеместно в IT.


„Мечта настоящего бизнесмена — быть привлеченным к суду за нарушение антимонопольного законодательства.“

„Значимое — это например: сделать мир лучше, повысить качество жизни, исправить чудовищную ошибку, не дать чему-то хорошему закончиться.“


„Большинство венчурных инвесторов не будут смотреть бизнес-план, если его автора им не рекомендовали.“

„Pursuing your passions makes you more interesting, and interesting people are enchanting.“

„Steve [Jobs] proves that it's OK to be an asshole... He just has a different OS.“

„The next time you think that there's something that you "can't live without", wait for a week and then see if you're still alive or not“ The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

„Steve Jobs has a saying that A players hire A players; B players hire C
players; and C players hire D players. It doesn't take long to get to Z
players. This trickle-down effect causes bozo explosions in companies.“

„Writing
is therapeutic. It helps you cope with issues that seem gargantuan at the time.
The process of expressing yourself about a problem, editing your thoughts, and
writing some more can help you control issues that you face.“
APE: Author, Publisher, Entrepreneur. How to Publish a Book


„If you don't toot your own horn, don't complain that there's no music.“ Enchantment: The Art of Changing Hearts, Minds, and Actions

„Do not write to impress others. Authors who write to impress people have difficulty remaining true to themselves. A better path is to write what pleases you and pray that there are others like you. Your first and most important reader is you. If you write a book that pleases you, at least you know one person will like it.“ APE: Author, Publisher, Entrepreneur. How to Publish a Book

„• People deserve a break. The stressed and unorganized person who doesn’t have the same priorities as you may be dealing with an autistic child, abusive spouse, fading parents, or cancer. Don’t judge people until you’ve walked a mile in their shoes. Give them a break instead.“ Enchantment: The Art of Changing Hearts, Minds, and Actions

„The first good reason to write a book is to add value to people’s lives.“ APE: Author, Publisher, Entrepreneur. How to Publish a Book


„Take my word for it: More people will like you if you believe that people are good until proven bad.“

„If you want to make a good first impression, smile at people. What does it cost to smile? Nothing. What does it cost not to smile? Everything, if not smiling prevents you from enchanting people.“

„Ideas are easy. Implementation is hard.“

„Go APE: Author a great book, Publish it quickly, and Entrepreneur your way to success. Self-publishing isn’t easy, but it’s fun and sometimes even lucrative. Plus, your book could change the world.“ APE: Author, Publisher, Entrepreneur. How to Publish a Book

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