Жан Бодрийяр цитаты

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„Мы отныне лишь безответственные пользователи стремящихся к нулю жестов и усилий.“

„Нет ничего более таинственного, чем телевизор, работающий в пустой комнате, это еще более странно, чем человек, разговаривающий сам с собой, и женщина, которая о чем-то мечтает, стоя у плиты.“

„Каждая старинная вещь красива просто потому, что она дожила до наших дней.“

„Все — соблазн, и нет ничего, кроме соблазна.“

„Вещи стали сложнее, чем действия человека по отношению к ним.“

„Вещи — это бытовая мифология, в которой гасится наш страх времени и смерти.“

„И народа больше нет - есть масса, освобожденные от каких-либо высоких идеалов.“

„В современном обществе индивиды уже более не соперничают друг с другом в обладании благами; они самореализуются в своём потреблении.“

„Зеркало придает пространству завершенность.“

„Человек не свободен от своих вещей, вещи не свободны от человека.“

„«Прекрасная вещь» — скажет коллекционер, а отнюдь не «прекрасная статуэтка».“

„Раз политическая экономия есть наибо­лее последовательная попытка покончить со смертью, то ясно, что одна лишь смерть может покончить с политической экономией“

„С потреблением мы оказываемся в обществе распространившейся, тотальной конкуренции, которая действует на всех уровнях — на экономическом, на уровне знания, желания, тела, знаков, импульсов; все вещи отныне производятся как меновые ценности в непрерывном процессе дифференциации и сверхдифференциации.“

„Становясь совершенной, форма отводит человеку роль стороннего созерцателя собственного могущества.“

„Соблазнять означает слабеть, «разваливаться.»“

“The close-up of a face is as obscene as a sexual organ seen from up close. It is a sexual organ. The promiscuity of the detail, the zoom-in, takes on a sexual value.”

“Today's terrorism is not the product of a traditional history of anarchism, nihilism, or fanaticism. It is instead the contemporary partner of globalization.”

“For it is with the same imperialism that present-day simulators try to make the real, all the real, coincide with their simulation models.”

“To challenge and to cope with this paradoxical state of things, we need a paradoxical way of thinking; since the world drifts into delirium, we must adopt a delirious point of view. We must no longer assume any principle of truth, of causality, or any discursive norm. Instead, we must grant both the poetic singularity of events and the radical uncertainty of events. It is not easy. We usually think that holding to the protocols of experimentation and verification is the most difficult thing. But in fact the most difficult thing is to renounce the truth and the possibility of verification, to remain as long as possible on the enigmatic, ambivalent, and reversible side of thought.”

“One has never said better how much "humanism", "normality", "quality of life" were nothing but the vicissitudes of profitability.”

“The discourse of truth is quite simply impossible. It eludes itself. Everything eludes itself, everything scoffs at its own truth, seduction renders everything elusive. The fury to unveil the truth, to get at the naked truth, the one which haunts all discourses of interpretation, the obscene rage to uncover the secret, is proportionate to the impossibility of ever achieving this. …But this rage, this fury, only bears witness to the eternity of seduction and to the impossibility of mastering it.”

“The need to speak, even if one has nothing to say, becomes more pressing when one has nothing to say, just as the will to live becomes more urgent when life has lost its meaning.”

“We will never know if an advertisement or opinion poll has had a real influence on individual or collective wills, but we will never know either what would have happened if there had been no opinion poll or advertisement.”

“Not only does reality resist those who still criticize it, but it also abandons those who defend it. Maybe it is a way for reality to get its revenge from those who claim to believe in it for the sole purpose of eventually transforming it: sending back its supporters to their own desires.”

“Take provocation, for instance, which is the opposite and the caricature of seduction. It says: "I know that you want to be seduced, and I will seduce you." Nothing could be worse than betraying this secret rule. Nothing could be less seductive than a provocative smile or inciteful behaviour, since both presuppose that one cannot be seduced naturally and that one needs to be blackmailed into it, or through a declaration of intent: "Let me seduce you"”

“For nothing can be greater than seduction itself, not even the order that destroys it.”

“The world is not dialectical -- it is sworn to extremes, not to equilibrium, sworn to radical antagonism, not to reconciliation or synthesis. This is also the principle of evil.”

“The apocalypse is finished, today it is the precession of the neutral, of forms of the neutral and of indifference. I will leave it to be considered whether there can be a romanticism, an aesthetic of the neutral therein. I don't think so — all that remains, is the fascination for desertlike and indifferent forms, for the very operation of the system that annihilates us. Now, fascination (in contrast to seduction, which was attached to appearances, and to dialectical reason, which was attached to meaning) is a nihilistic passion par excellence, it is the passion proper to the mode of disappearance. We are fascinated by all forms of disappearance, of our disappearance. Melancholic and fascinated, such is our general situation in an era of involuntary transparency.
I am a nihilist.
I observe, I accept, I assume the immense process of the destruction of appearances (and of the seduction of appearances) in the service of meaning (representation, history, criticism, etc.) that is the fundamental fact of the nineteenth century.”

“The end of history is, alas, also the end of the dustbins of history. There are no longer any dustbins for disposing of old ideologies, old regimes, old values. Where are we going to throw Marxism, which actually invented the dustbins of history? (Yet there is some justice here since the very people who invented them have fallen in.) Conclusion: if there are no more dustbins of history, this is because History itself has become a dustbin. It has become its own dustbin, just as the planet itself is becoming its own dustbin.”

“A series of accidents creates a positively lighthearted state.”

“Challenge, and not desire, lies at the heart of seduction.”

“The real is not only what can be reproduced, but that which is already reproduced, the hyper-real.”

“There are only a few images that are not forced to provide meaning, or have to go through the filter of a specific idea.”

“There are cultures that can only picture their origins and not their ends.
Some are obsessed by both.
Two other positions are possible: only picturing one's end - our own culture; picturing neither beginning nor end - the coming culture.”

“Our entire linear and accumulative culture collapses if we cannot stockpile the past in plain view.”

“It is perhaps not a surprise that photography developed as a technological medium in the industrial age, when reality started to disappear. It is even perhaps the disappearance of reality that triggered this technical form. Reality found a way to mutate into an image.”

“Simulation is no longer that of a territory, a referential being or substance. It is a generation by models of a real without origin or reality: a hyperreal.”

“Seduction is the world’s elementary dynamic… All this has changed significantly for us, at least in appearance. For what has happened to good and evil? Seduction hurls them against one another, and unites them beyond meaning, in a paroxysm [sudden outbreak of emotion] of intensity and charm.”

“Dying is nothing. You have to know how to disappear. Dying comes down to a biological chance and that is of no consequence. Disappearing is of a far higher order of necessity. You must not leave it to biology to decide when you will disappear. To disappear is to pass into an enigmatic state which is neither life nor death. Some animals know how to do this, as do savages, who withdraw while still alive, from the sight of their own people.”

“Boredom is like a pitiless zooming in on the epidermis of time. Every instant is dilated and magnified like the pores of the face.”

“If he is this good at acting crazy, it's because he is." Nor is military psychology mistaken in this regard: in this sense, all crazy people simulate, and this lack of distinction is the worst kind of subversion. It is against this lack of distinction that classical reason armed itself in all its categories. But it is what today again outflanks them, submerging the principle of truth.”

“Particularly in the case of all professional of press-images which testify of the real events. In making reality, even the most violent, emerge to the visible, it makes the real substance disappear. It is like the Myth of Eurydice : when Orpheus turns around to look at her, she vanishes and returns to hell. That is why, the more exponential the marketing of images is growing the more fantastically grows the indifference towards the real world. Finally, the real world becomes a useless function, a collection of phantom shapes and ghost events. We are not far from the silhouettes on the walls of the cave of Plato.”

“The simulacrum now hides, not the truth, but the fact that there is none, that is to say, the continuation of Nothingness.”

“People no longer look at each other, but there are institutes for that. They no longer touch each other, but there is contactotherapy. They no longer walk, but they go jogging, etc. Everywhere one recycles lost faculties, or lost bodies, or lost sociality, or the lost taste for food.”