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Akio Morita

Дата рождения: 26. Январь 1921
Дата смерти: 3. Октябрь 2000
Другие имена: Морита Акио

Акио Морита — основатель корпорации Sony .


„Самое важное, по-моему, это не обвинить кого-то в ошибке, а поскорее узнать, что же вызвало ошибку.“

„Компания ничего не достигнет, если думать будет только руководство.“


„Люди работают не только ради денег, и если вы пытаетесь мотивировать людей, деньги не самый эффективный инструмент.“

„Как бы вы ни были хороши или удачливы и как бы вы ни были умны или ловки, ваше дело и его судьба находятся в руках тех людей, которых вы нанимаете.“

„После того, как мы нанимаем сотрудника, его образование — вопрос прошлого, оно больше не учитывается при оценке его работы и не является причиной для его повышения.“

„curiosity is the key to creativity“

„No matter how good or successful you are
or how clever or crafty, your business and its
future are in the hands of the people you hire. To
put it a bit more dramatically, the fate of your
business is actually in the hands of the youngest
recruit on the staff.“
Made in Japan

„Mistakes and miscalculations are human and normal, and viewed in the long run they have not damaged the company. I do not mind taking responsibilty for every managerial decision I have made. But if a person who makes a mistake is branded and kicked off the seniority promotion escalator, he could lose his motivation for the rest of his business life and depreive the company of whaever good things he may have to offer later. If the casues of the mistake are clarified and made public, the person who made the mistake will not forget it and others will not make the same mistake. I tell our people “Go ahead and do what you think is right. If you make a mistake, you will learn form it. Just don't make the same mistake twice.“ Made in Japan: Akio Morita and Sony


„I have always believed that a trademark is the life of an enterprise and that it must be protected boldly. A trademark and a company name are
not just clever gimmicks-they carry responsibility and guarantee the quality of the product. If someone tries to get a free ride on the reputation and the ability of another who has worked to build up public trust, it is nothing short of thievery. We were not flattered by this theft of our name.“

„I have always believed that a
trademark is the life of an enterprise
and that it must be protected boldly. A
trademark and a company name are
not just clever gimmicks-they carry
responsibility and guarantee the
quality of the product. If someone tries
to get a free ride on the reputation and
the ability of another who has worked
to build up public trust, it is nothing
short of thievery. We were not flattered
by this theft of our name.“

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