Маршалл Маклюэн цитаты

страница 11

„Благодаря телевидению мир стал большой деревней, а изрядная часть передач возрождает деревенские сплетни.“

„Только мелкие секреты нужно прятать, большие хранит в тайне неверие толпы.“

„Реклама — величайшее искусство ХХ века.“

„Форма общества всегда определялась скорее природой средств человеческой коммуникации, нежели её содержанием.“

„Средство коммуникации и есть сообщение.“

„Книгопечатание вывело из употребления латынь.“

„Boyoboy oboyoboy oboyoboyoboyoboyoboyoboy…“

„Я бы не увидел что-то, если бы не верил в это.“

“The Chinese used the intervals between things as the primary means of getting 'in touch' with situations.”

“The victory over Euclidean space was not achieved by isolated individuals, but by a field of young rebels opposed to all absolutes.”

“When we put our central nervous system outside us we returned to the primal nomadic state.”

“Although meaningless in a tribal context, numbers and statistics assume mythic and magical qualities of infallibility in literate societies.”

“The invention of printing did away with anonymity, fostering ideas of literary fame and the habit of considering intellectual effort as private property.”

“Pornography and violence are by-products of societies in which private identity has been…destroyed by sudden environmental change.”

“All of man's artefacts, whether hardware or software, whether bulldozers or laws of chemistry, are alike linguistic in structure and intent.”

“Since Sputnik, the earth has been wrapped in a dome-like blanket or bubble. Nature ended.”

“Try not to have Emily exposed to hours and hours of TV. It is a vile drug which permeates the nervous system, especially in the young.”

“The meaning of experience is typically one generation behind the experience. The content of new situations, both private and corporate, is typically the preceding situation.”

“Since Sputnik there is no Nature. Nature is an item contained in a man-made environment of satellites and information.”

“Formal cause, as logos, incorporates the patterns of side-effects as part of essential nature: tetrads restore poesis and the making process to the study of artefacts.”

“The role of the artist is to create an Anti-environment as a means of perception and adjustment.”

“You don't like those ideas? I got others!”

“Left hemisphere industrialism has blinded the Chinese to the effects of our alphabet: pattern recognition is in the right hemisphere.”

“Newton, and 'proper scientific method' after him, conducted attention to 'continuous description' of experimental phenomena instead of to causes.”

“Even pacifist agitation or the nation-wide fever of big sports competitions acts as a spur to war fever in circumstances like ours. Any kind of excitement or emotion contributes to the possibility of dangerous explosions when the feelings of huge populations are kept inflamed even in peacetime for the sake of the advancement of commerce. Headlines mean street sales. It takes emotion to move merchandise. And wars and rumors of wars are the merchandise and also the emotion of the popular press.”

“Pornography and obscenity…work by specialism and fragmentation. They deal with a figure without a ground -- situations in which the human factor is suppressed in favor of sensations and kicks.”

“It is always the psychic and social grounds, brought into play by each medium or technology, that readjust the balance of the hemispheres and of human sensibilities into equilibrium with those grounds.”

“History as she is harped. Rite words in rote order. (pp. 108-109)”

“The discarnate TV user lives in a world between fantasy and dream, and is in a typically hypnotic state, which is the ultimate form and level of participation.”

“The new overkill is simply an extension of our nervous system into a total ecological service environment. Such a service environment can liquidate or terminate its beneficiaries as naturally as it sustains them.”

“The reader is the content of any poem or of the language he employs, and in order to use any of these forms, he must put them on.”

“My method is vertical rather than horizontal so the scenery does not change but the texture does.”

“Scribal culture could have neither authors nor publics such as were created by typography.”

“Prolonged mimesis of the alphabet and its fragmenting properties produced a new dominant mode of perception and then of culture.”

“A theory of cultural change is impossible without knowledge of the changing sense ratios effected by various externalizations of our senses.”

“Tactility is space of the interval.”

“New technological environments are commonly cast in the molds of the preceding technology out of the sheer unawareness of their designers.”