Маршалл Маклюэн цитаты

страница 14

„Благодаря телевидению мир стал большой деревней, а изрядная часть передач возрождает деревенские сплетни.“

„Только мелкие секреты нужно прятать, большие хранит в тайне неверие толпы.“

„Реклама — величайшее искусство ХХ века.“

„Форма общества всегда определялась скорее природой средств человеческой коммуникации, нежели её содержанием.“

„Средство коммуникации и есть сообщение.“

„Книгопечатание вывело из употребления латынь.“

„Boyoboy oboyoboy oboyoboyoboyoboyoboyoboy…“

„Я бы не увидел что-то, если бы не верил в это.“

“Cubism ('multi-locationalism') is one of the painterly forms of acoustic space.”

“Environments are invisible. Their groundrules, pervasive structure, and overall patterns elude easy perception.”

“It's misleading to suppose there's any basic difference between education & entertainment. This distinction merely relieves people of the responsibility of looking into the matter.”

“Privacy invasion is now one of biggest knowledge industries.”

“Audile-tactile space is the space of involvement. We lose "touch" without it. Visual space is the space of detachment.”

“We begin again to structure the primordial feelings…from which 3000 years of literacy divorced us. We begin again to live a myth.”

“Language is a form of organized stutter.”

“Language alone includes all the senses in interplay at all times.”

“The comic strip: upholder of Homeric culture.”

“Unlike previous environmental changes, the electric media constitutes a total and near-instanteous transformation of culture, values and attitudes.”

“Throughout Finnegans Wake Joyce specifies the Tower of Babel as the tower of Sleep, that is, the tower of the witless assumption, or what Bacon calls the reign of the Idols.”

“The audience, as ground, shapes and controls the work of art.”

“The potential of any new technology is always dissipated by its users involvement in its predecessors.”

“Non-literate societies cannot see films or photos without much training.”

“Sentimentality, like pornography, is fragmented emotion; a natural consequence of a high visual gradient in any culture.”

“Literacy, in translating man out of the closed world of tribal depth and resonance, gave man an eye for an ear and ushered him into a visual open world of specialized and divided consciousness.”

“PLAYBOY: A Columbia coed was recently quoted in Newsweek as equating you and LSD. “LSD doesn’t mean anything until you consume it,” she said. “Likewise McLuhan.” Do you see any similarities?
McLUHAN: I’m flattered to hear my work described as hallucinogenic, but I suspect that some of my academic critics find me a bad trip.”

“Ads represent the main channel of intellectual and artistic effort in the modern world.”

“Sheer visual quantity evokes the magical resonance of the tribal hoard. The box office looms as a return to the echo chamber of bardic incantation.”

“The user of the electric light -- or a hammer, or a language, or a book -- is the content. As such, there is a total metamorphosis of the user by the interface. It is the metamorphosis that I consider the message.”

“The electric light is pure information. It is a medium without a message.”

“Once introduced discontinuity, once challenge any of the properties of visual space, and as they flow from each other, the whole conceptual framework collapses.”

“The levelling of inflexion and of wordplay became part of the program of applied knowledge in the seventeenth century.”

“Any new technology is an evolutionary and biological mutation opening doors of perception and new spheres of action to mankind.”

“I wouldn't have seen it if I hadn't believed it.”