Маршалл Маклюэн цитаты

страница 3

„Благодаря телевидению мир стал большой деревней, а изрядная часть передач возрождает деревенские сплетни.“

„Только мелкие секреты нужно прятать, большие хранит в тайне неверие толпы.“

„Реклама — величайшее искусство ХХ века.“

„Форма общества всегда определялась скорее природой средств человеческой коммуникации, нежели её содержанием.“

„Средство коммуникации и есть сообщение.“

„Книгопечатание вывело из употребления латынь.“

„Boyoboy oboyoboy oboyoboyoboyoboyoboyoboy…“

„Я бы не увидел что-то, если бы не верил в это.“

“The Gutenberg galaxy was theoretically dissolved in 1905 with the discovery of curved space, but in practice it had been invaded by the telegraph two generations before that.”

“Man becomes, as it were, the sex organs of the machine world, as the bee of the plant world, enabling it to fecundate and to evolve ever new forms. The machine world reciprocates man's love by expediting his wishes and desires, namely, in providing him with wealth. (p.46)”

“The logos of creation, 'And God Said…' formed the basis of Christian interpretation of the 'Book of Nature.”

“Environments are not just containers, but are processes that change the content totally.”

“Typography tended to alter language from a means of perception and exploration to a portable commodity.”

“Faced with information overload, we have no alternative but pattern-recognition.”

“The business of art is no longer the communication of thoughts or feelings which are to be conceptually ordered, but a direct participation in an experience. The whole tendency of modern communication…is towards participation in a process, rather than apprehension of concepts.”

“As Narcissus fell in love with an outering (projection, extension) of himself, man seems invariably to fall in love with the newest gadget or gimmick that is merely an extension of his own body.”

“Q: Why is America the land of the overrated child and the underrated adult? Q: How can children grow up in a world in which adults idolize youthfulness? Q: What happens when the ad makers taker over all the popular myths and poetry?”

“The new media are not bridges between man and nature: they are nature.”

“The message of radio is one of violent, unified implosion and resonance.”

“The images of mankind have become the most basic thing about them. And they're all software, and disembodied.”

“New media are new languages, their grammar and syntax yet unknown.”

“People in new environments always produce the new preceptual modality without any difficulty or awareness of change. It is later that the psychic and social realignments baffle societies.”

“Man in the electronic age has no possible environment except the globe and no possible occupation except information-gathering.”

“Each tetrad gives the etymology of its subject, as an uttering or outering of the body physical or mental, and provides its anatomy in fourfold exegetical manner.”

“The invention of typography confirmed and extended the new visual stress of applied knowledge, providing the first uniformly repeatable “commodity,” the first assembly-line, and the first mass-production.”

“McLuhan after his September 1979 stroke. Brand, Stewart. "McLuhan's last words." New Scientist, 29 Jan 1981.”

“King Lear is a working model of the process of denudation by which men translate themselves from a world of roles to a world of jobs.”

“The media themselves are the avant-garde of our society. Avant-garde no longer exists in painting, music and poetry, it's the media themselves.”

“The Greek “point of view” in both art and chronology has little in common with ours but was much like that of the Middle Ages.”

“At the very high speed of living, everybody needs a new career and a new job and a totally new personality every ten years.”

“The new media are not bridges between man and nature - they are nature…The new media are not ways of relating us to the old world; they are the real world and they reshape what remains of the old world at will.”

“Electric technology is directly related to our central nervous systems, so it is ridiculous to talk of "what the public wants" played over its own nerves.”

“Typography as the first mechanization of a handicraft is itself the perfect instance not of a new knowledge, but of applied knowledge.”

“The Greeks invented both their artistic and scientific novelties after the interiorization of the alphabet.”

“When new technologies impose themselves on societies long habituated to older technologies, anxieties of all kinds result.”

“Speech structures the abyss of mental and acoustic space…it is a cosmic, invisible architecture of the human dark.”

“It is the medium that shapes and controls the scale and form of human association and action.”