Маршалл Маклюэн цитаты

страница 9

„Благодаря телевидению мир стал большой деревней, а изрядная часть передач возрождает деревенские сплетни.“

„Только мелкие секреты нужно прятать, большие хранит в тайне неверие толпы.“

„Реклама — величайшее искусство ХХ века.“

„Форма общества всегда определялась скорее природой средств человеческой коммуникации, нежели её содержанием.“

„Средство коммуникации и есть сообщение.“

„Книгопечатание вывело из употребления латынь.“

„Boyoboy oboyoboy oboyoboyoboyoboyoboyoboy…“

„Я бы не увидел что-то, если бы не верил в это.“

“Human perception is literally incarnation.”

“At the speed of light there is no sequence; everything happens at the same instant.”

“Jacques Ellul observes in Propaganda: When dialogue begins, propaganda ends. His theme, that propaganda is not this or that ideology but rather the action and coexistence of all media at once, explains why propaganda is environmental and invisible. The total life of any culture tends to be "propaganda", for this reason. It blankets perception and supresses awareness, making the counter environments created by the artist indispensable to survival and freedom.”

“Each new technology is a reprogramming of sensory life.”

“All advertising advertises advertising – no ad has its meaning alone.”

“We now live in a technologically prepared environment that blankets the earth itself. The humanly contrived environment of electric information and power has begun to take precedence over the old environment of "nature." Nature, as it were, begins to be the content of our technology.”

“Language is a sense, like touch. (p. 271)”

“The typographic lore of school children points to the gap between the scribal and typographic man.”

“Older cliches are retrieved both as inherent principles that inform the new ground and new awareness, and as archetypal nostalgia figures with transformed meaning in relation to the new ground.”

“Marlowe anticipated Whitman's barbaric yawp by setting up a national PA system of blank verse – a rising iambic system of sound to suit the new success story.”

“When Coleridge said that all men are born either Platonists or Aristotelians, he was saying that all men tend to be either acoustic or visual in their sensory bias.”

“Headlines are icons, not literature.”

“Paradox is the technique for seizing the conflicting aspects of any problem. Paradox coalesces or telescopes various facets of a complex process in a single instant.”

“Although the medium is the message, the controls go beyond programming. The restraints are always directed to the “content,” which is always another medium. The content of the press is literary statement, as the content of the book is speech, and the content of the movie is the novel. So the effects of radio are quite independent of its programming.”

“The great sixteenth century divorce between art and science came with accelerated calculators.”

“Any loss of identity prompts people to seek reassurance and rediscovery of themselves by testing, and even by violence. Today, the electric revolution, the wired planet, and the information environment involve everybody in everybody to the point of individual extinction.”

“Metaphor has traditionally been regarded as the matrix and pattern of the figures of speech.”

“The ordinary person senses the greatness of the odds against him even without thought or analysis, and he adapts his attitudes unconsciously. A huge passivity has settled on industrial society. For people carried about in mechanical vehicles, earning their living by waiting on machines, listening much of the waking day to canned music, watching packaged movie entertainment and capsulated news, for such people it would require an exceptional degree of awareness and an especial heroism of effort to be anything but supine consumers of processed goods.”

“Instead of scurrying into a corner and wailing about what media are doing to us, one should charge straight ahead and kick them in the electrodes.”

“Tactility is the space of the interval; acoustic space is spherical and resonant.”

“Electricity does not centralize, but decentralizes.”

“The Homeric hero becomes a split-man as he assumes an individual ego.”

“Print, in turning the vernaculars into mass media, or closed systems, created the uniform, centralizing forces of modern nationalism.”

“The laws of the media, in tetrad form, bring logos and formal cause up to date to reveal analytically the structure of all human artefacts.”

“The Concept of Dread, by Soren Kierkegaard, appeared in 1844, first year of the commercial telegraph…It mentions the telegraph as a reason for dread and nowness or existenz.”

“Bless advertising art for its pictorial vitality and verbal creativity.”

“There is no individualism in Eastern or oral cultures.”

“Mass man is a phenomenon of electric speed, not of physical quantity.”

“The press is a group confessional form that provides communal participation. The book is a private confessional form that provides a “point of view.””