Маршалл Маклюэн цитаты

страница 6

„Благодаря телевидению мир стал большой деревней, а изрядная часть передач возрождает деревенские сплетни.“

„Только мелкие секреты нужно прятать, большие хранит в тайне неверие толпы.“

„Реклама — величайшее искусство ХХ века.“

„Форма общества всегда определялась скорее природой средств человеческой коммуникации, нежели её содержанием.“

„Средство коммуникации и есть сообщение.“

„Книгопечатание вывело из употребления латынь.“

„Boyoboy oboyoboy oboyoboyoboyoboyoboyoboy…“

„Я бы не увидел что-то, если бы не верил в это.“

“Typography extended its character to the regulation and fixations of languages.”

“The only cool PR is provided by one's enemies. They toil incessantly and for free.”

“I neither approve nor disapprove. I merely try to understand. Sexual freedom is as natural to newly tribalized youth as drugs.”

“Nobody can doubt that the entire range of applied science contributes to the very format of a newspaper. But the headline is a feature which began with the Napoleonic Wars. The headline is a primitive shout of rage, triumph, fear, or warning, and newspapers have thrived on wars ever since.”

“Man works when he is partially involved. When he is totally involved he is at play or leisure.”

“Literacy affects the physiology as well as the psychic life of the African.”

“The divorce of poetry and music was first reflected by the printed page.”

“Until more than two centuries after printing nobody discovered how to maintain a single tone or attitude throughout a prose composition.”

“All media of communications are cliches serving to enlarge man's scope of action, his patterns of associations and awareness. These media create environments that numb our powers of attention by sheer pervasiveness.”

“The young are really the heirs to a generation of incompetence.”

“Writing turned a spotlight on the high, dim Sierras of speech; writing was the visualization of acoustic space. It lit up the dark.”

“The percept takes priority of the concept.”

“The sociologist permits himself to see only what is acceptable to his colleagues.”

“Bacon's Adam is a medieval mystic and Milton's a trade union organizer.”

“Technologies themselves, regardless of content, produce a hemispheric bias in the users.”

“The “natural magic” of the camera obscura anticipated Hollywood in turning the spectacle of the external world into a consumer commodity or package.”

“The interiorization of the technology of the phonetic alphabet translates man from the magical world of the ear to the neutral visual world.”

“The culture-heroes of preliteracy and postliteracy alike are robots.”

“Computers can do better than ever what needn’t be done at all. Making sense is still a human monopoly.”

“By involving all men in all men, by the electric extension of their own nervous systems, the new technology turns the figure of the primitive society into a universal ground that buries all previous figures.”

“The print-made split between head and heart is the trauma which affects Europe from Machiavelli till the present.”

“If a work of art is to explore new environments, it is not to be regarded as a blueprint but rather as a form of action-painting.”

“The sculptural qualities of the image dim down the purely personal identity.”

“The twentieth century encounter between alphabetic and electronic forces of culture confers on the printed word a crucial role in staying the return to “the Africa within.””

“Rabelais offers a vision of the future of print culture as a consumer's paradise of applied knowledge.”

“The artists of our culture, 'the antennae of the race,' had tuned in to the new ground and begun exploring discontinuity and simultaneity.”

“By electricity we have not been driven out of our senses so much as our senses have been driven out of us.”

“The magic of the cave image lies in its being, not in its being seen. The symbolic does not refer. It is.”

“People don't actually read newspapers. They step into them every morning like a hot bath.”