Маршалл Маклюэн цитаты

страница 7

„Благодаря телевидению мир стал большой деревней, а изрядная часть передач возрождает деревенские сплетни.“

„Только мелкие секреты нужно прятать, большие хранит в тайне неверие толпы.“

„Реклама — величайшее искусство ХХ века.“

„Форма общества всегда определялась скорее природой средств человеческой коммуникации, нежели её содержанием.“

„Средство коммуникации и есть сообщение.“

„Книгопечатание вывело из употребления латынь.“

„Boyoboy oboyoboy oboyoboyoboyoboyoboyoboy…“

„Я бы не увидел что-то, если бы не верил в это.“

“The portability of the book, like that of the easel-painting, added much to the new culture of individualism.”

“The method of the twentieth century is to use not single but multiple models for experimental exploration – the technique of the suspended judgement.”

“With [Francis] Bacon, Vico continuously asserts the claims of grammar as true science precisely because it has not yielded to specialism and method.”

“While Poe and the Symbolists were exploring the irrational in literature, Freud had begun to explore the resonant figure/ground double-plot of the conscious and unconscious.”

“America is 100% 18th Century. The 18th century had chucked out the principle of metaphor and analogy — the basic fact that as A is to B so is C to D. AB:CD. It can see AB relations. But relations in four terms are still verboten. This amounts to deep occultation of nearly all human thought for the USA.”

“Civilization gives the barbarian or tribal man an eye for an ear and is now at odds with the electronic world.”

“The tribalizing power of the new electronic media, the way in which they return to us to the unified fields of the old oral cultures, to tribal cohesion and pre-individualist patterns of thought, is little understood. Tribalism is the sense of the deep bond of family, the closed society as the norm of community.”

“Current concern with reading and spelling reform steers away from visual to auditory stress.”

“The present is always invisible because its environmental. No environment is perceptible, simply because it saturates the whole field of attention.”

“Once we have surrendered our senses and nervous systems to the private manipulation of those who would try to benefit from taking a lease on our eyes and ears and nerves, we don't really have any rights left. Leasing our eyes and ears and nerves to commercial interests is like handing over the common speech to a private corporation, or like giving the earth's atmosphere to a company as a monopoly.”

“When we invent a new technology, we become cannibals. We eat ourselves alive since these technologies are merely extensions of ourselves. The new environment shaped by electric technology is a cannibalistic one that eats people. To survive one must study the habits of cannibals.”

“Our senses are not receptors so much as reactors and makers of different modalities of space. Perhaps touch is not just skin contact with things, but the very life of things in the mind.”

“Medieval and ancient sensibility now dominates our time as acoustic and multisensory awareness displaces the merely visual.”

“Logic is figure without a ground. (p. 241)”

“The alphabet, when pushed to a high degree of abstract visual intensity, became typography. The printed word with its specialist intensity burst the bonds of medieval corporate guilds and monasteries, created extreme individualist patterns of enterprise and monopoly.”

“In Chinese, honesty is the figure of a man standing, physically standing, beside his work. That means honesty: a man stands by his work. Two things: figure / ground.”

“Another theme of the Wake that helps in the understanding of the paradoxical shift from cliché to archetype is "pastimes are past times". The dominant technologies of one age become the games and pastimes of a later age. In the twentieth century the number of past times that are simultaneously available is so vast as to create cultural anarchy. When all the cultures of the world are simultaneously present, the work of the artist in the elucidation of form takes on new scope and new urgency. Most men are pushed into the artist role. The artist cannot dispense with the principle of doubleness and interplay since this kind of hendiadys-dialogue is essential to the very structure of consciousness, awareness, and autonomy.”

“All of the new media have enriched our perceptions of language and older media. They are to the man-made environment what species are to biology.”

“The space of early Greek cosmology was structured by logos – resonant utterance or word.”

“All media are extensions of some human faculty -- psychic or physical.”

“We are swiftly moving at present from an era where business was our culture into an era when culture will be our business. Between these poles stand the huge and ambiguous entertainment industries.”

“The 4 aspects of each of the media actually constitute the four features of all metaphors. In other words, all human technologies whatever are, in the fullest sense, linguistic outerings, or utterings, of man.”

“Blast Sputnik for closing terrestrial nature in a man-made environment that transfers the evolutionary process from biology to technology.”

“Literacy remains even now the base and model of all programs of industrial mechanization; but, at the same time, locks the minds and senses of its users in the mechanical and fragmentary matrix that is so necessary to the maintenance of mechanized society.”

“The name of a man is a numbing blow from which he never recovers.”

“Today, computers hold out the promise of a means of instant translation of any code or language into any other code or language.”

“One of the many effects of television on radio has been to shift radio from an entertainment medium into a kind of nervous information system.”

“Native societies did not think of themselves as being in the world as occupants but considered that their rituals created the world and keep it operational.”

“All words at every level of prose and poetry and all devices of language and speech derive their meaning from figure / ground relation.”